LinkedIn can be your online, searchable career profile, and a powerful tool for progression.
Here are three quick tips that will give yours a facelift:
•Don’t treat your profile as your resume – it’s a quick snapshot of your career, and should supplement your CV. And – do take the time to put together a compelling summary. It shouldn’t be a cut and paste of your current job spec.
•Optimise – do this by using keywords in your headline and throughout your profile. As an example, words like SEO, Digital, or Data, are terms that improve your searchability because they’re associated with job functions. In turn, your profile will rank highly in recruiter searches.
•Contribute – a great way to build on your personal brand is by engaging. Join groups of interest, participate in conversation, share news – basically, get your name and capabilities out there!