What you need to know about social recruiting
The way people find jobs has changed dramatically in the past decade. Long gone are the days of scouring newspapers for the perfect role, mailing in an application and then waiting (im)patiently by the phone for a call.
Likewise, the way companies find people for jobs – especially when it comes to “headhunting” - has also changed markedly, primarily thanks to the evolution of social media.
Social recruiting – the art of using social media to find great talent – is a vital tool for hiring managers and recruiters. Telstra sourcing business partner Joan Wong, above, was this month named one of the top 50 social recruiters in Australia and New Zealand by LinkedIn.
She gives us the lowdown on social recruiting – and why you should take note.
What is social recruiting?
Social recruiting is all about using social media to attract and recruit candidates. Some popular social platforms used to gather information to connect to candidates and recruit them include LinkedIn, Facebook, Twitter, and XING.
How long have you been doing it?
I started my career in recruitment as a researcher in an executive search company when social recruiting was probably at its infancy in many parts of Asia. I had to source candidates the hard way then – by cold calling and networking! I forayed into recruiting through LinkedIn in 2009 and have since broadened my recruiting efforts through other social media channels as well.
Why do recruiters use social to recruit?
We recognise that the best talent in the market may not be the candidates who are actively looking for career opportunities, or the ones who apply to our job advertisements. The best talent may be the candidate who is very satisfied with his or her current role, and not even looking on career websites or job portals. That’s where social recruiting presents an opportunity to seek out candidates passive in the job market, and allows us to tap them on the shoulder and present an opportunity that may be enticing and in line with their career plans.
Which social media platforms do you use for recruiting?
I regularly look for talent through LinkedIn. I also dabble with Facebook, Twitter and XING which I use primarily to find information that may lead me to a candidate.
Why is social recruiting important for candidates?
It's vital as a networking tool for candidates. Increasingly, employers are using social media more heavily to recruit with a smaller focus on traditional job boards. As a candidate, you want to be noticed and targeted for the right roles.
Following a company on social media keeps you in touch with company news updates and job openings. Joining and contributing to relevant discussion groups will also put you ahead of the curve by shining a light on your area of expertise.
As a candidate, you can also be more prepared for an interview by sussing out your interviewer on LinkedIn before your interview!
What are you best tips for making a social profile stand out?
Completeness of your social profile is important. Put in some level of detail in the roles within organisations that you have worked for, highlighting any key accomplishments. Recommendations are also great in helping your profile stand out. Remember to have a professional profile picture – like I read somewhere, not having a profile picture is like going to a conference with a brown bag over your head! Here are some more great tips on how to perfect your LinkedIn profile.
Is there any social recruiting etiquette to be aware of?
Recruiters tap you on the shoulder not to be annoying, but to genuinely discuss a potential career opportunity with you or to keep you in mind for future roles, so please be kind and reply to messages even if it’s to say you’re not interested. If you are approaching someone to connect with them, instead of sending a generic, “I’d like to add you to my professional network on LinkedIn”, introduce yourself and the reason you’d like to connect – perhaps you know a person in common, or you recently met at a conference. Putting a personal spin to your message will increase the likelihood of someone accepting your invite and responding to you.
Joan Wong is a Telstra sourcing business partner who has been named by LinkedIn as one of the top 50 social recruiters in Australia and New Zealand.