About Telstra Purple
Technology that inspires. Purposefully delivered by experts.
Telstra Purple is the largest Australian owned technology services business. Our broad capability consists of over 1500 certified experts in network, security, cloud, collaboration, mobility, software, data and analytics, and design. Diverse by design, our differences bring a radically open-minded approach to every idea, process and solution we create together.
Exposure to new B2B marketing & modern selling techniques
We practice a Human-to-Human marketing strategy, with personalised experience-led activity and modern social selling practices. This is played out through the delivery of 4 exciting membership communities that bring together influential people in the industry to debate and share insights;
This role would immerse you in many of these new B2B practices, whilst also giving you
extensive interaction with the sales team.
Role Scope
Three-time winners of Security Team of the Year*, Telstra Purple works closely with CISOs – Chief Information Security Offices, to help their organisations gain confidence in their cyber security.
This role will lead ClubCISO.org, our community for CISOs, plus one other community from our portfolio.
Role Purpose:
- Be an ambassador for the community both face to face and on social channels.
- Build and love an Advisory Board for each community. Board members should be well-connected industry figures with a shared passion for the topic.
- Create and deliver activity that increases the engagement of the Advisory Board and community members.
- Be elegantly efficient with the organisation of all events and correspondence.
- Mastermind and demonstrate a growth in active membership.
- Seek and deliver opportunities for our voice to spread amongst influencers.
Key Responsibilities:
- Masterminding strategies that increase commercial return from our communities.
- Helping members get to know our people & our organisation without overtly selling.
- Using community insight to develop service offerings and messaging.
- Devising and running events.
- Co-ordinating meetings for community Advisory Boards; ensuring clear agendas, full attendance, strong facilitation, clear outcomes.
- Writing compelling copy for emails and event invitations.
- Building an influential following on social media, using both your personal brand and our company profiles.
- Welcoming new members and providing personalised inductions.
- Managing an efficient membership induction process with full transparency to our Salesforce CRM system.
- Monitoring the membership for engagement, diversity and accuracy.
We offer great opportunities for motivated people who enjoy the freedom to create their own style of working and who want to make their mark.
We work hard, but we’re a friendly group that enjoy the experience of finding smart ways to create great conversations with influential people and new prospects.
We’re looking for a warm and experienced marketer to join our team and help us deliver our vision to make our marketing more community centric.
Key Attributes for Success:
- The ability to chair a great meeting and command a room.
- You will be working with many senior people with strong opinions – you need to be a great facilitator to hear those opinions and negotiate them to agreement.
- Great networking skills and personable approach. Your ability to engage people at all levels will be paramount to your success.
- Ability to co-ordinate and persuade senior people to deliver their contribution to the community when their day job provides constant distraction.
- Superb organisation skills; adaptable, flexible, with a flair for keeping it simple where possible.
- A methodical approaching to devising simple success measurement metrics.
- An interest in learning about the industry and the human aspects of what it takes to be successful in role.
Ideal experience:
- An IT Security or IT background is a distinct advantage but not essential.
- A minimum of 2 years event marketing or community experience with demonstrable results.
- Proven demand generation campaign experience.
- A track record on social channels (including copywriting), especially LinkedIn and Twitter, would set you apart from other candidates.
*Computing Security Excellence Awards, Winners 2018, 2017 & 2016.
We’re committed to building a diverse and inclusive workforce. To enable everyone to participate, we’ve developed an ‘All Roles Flex’ policy to consider flexible ways of working for every role. To learn more, visit tel.st/allrolesflex
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