Digital Marketing Lead - Belong

  • Job Number: JR-10001555
  • Employment Type: Permanent Full Time
  • Location: VIC: Melbourne
  • Opening date: 10/10/2019 12:00 AM AEST
  • Closing date: 23/10/2019 11:59 PM AEST
  • Applications close in: 9 days time

How do we Belong?

Belong’s mission is to deliver inspired, effortless, human connection.

We started in 2013 with the purpose providing Australians with great value ADSL and nbnTM network services, and in 2017, we extended the offer to mobile plans. Our plans come with generous data inclusions, no hidden costs. What you see is what you get.

How will you Belong?

We’re just over a hundred people on one floor in Melbourne Docklands. It’s a start-up feel, with corporate backing. We’re full of customer-loving, product-shaping, market-creating and technology-building people; passionate about getting things right for our customers. There’s no room for heroes or egos. We are one team. We are looking for a diverse mix of people, with great collaboration skills to add to our culture.

To support our rapid growth, improve our speed to market, deliver data-driven, automated and customer centric digital experiences we are renewing all our platforms from the ground up.  We’ve set up cross-functional agile teams covering our all our systems, including: Marketing, CRM, Digital, Data, Analytics, Product Catalogue, Billing and Order Orchestration.

We are now seeking an experienced Digital Marketing Lead to be a critical member of an agile team, responsible for defining and prioritising the digital marketing strategy to drive significant growth through innovative and cost effective activities. 

How we work

We are all co-located in Melbourne and work together with other Belong team intensively every day. We use Human Centric Design in front of an Agile delivery practices. We are highly focussed on automated testing and deployment through CI/CD. We love atomic design, modular and reusable code and automated infrastructure. We embrace continuous learning through optimisation and testing. We aim to build a highly automated, personalised and optimised experience for each of our individual customers.

What we are doing

We are developing a reusable, atomic design framework and selecting and implementing tools to fully automate digital content creation and delivery. We are about to decide and implement our site components: my account, shop, chat, analytics. We are working closely with other product owners to design new end-to-end customer journeys. Within the customer experience team, we are ensuring we all live our Target Customer Experience principles.

Who are we looking for?

We have a bias for people with mix of skills and willingness to wear multiple hats. For example, Experience Design & Development. Not for people who are overly stuck in their specialism (like: “I don’t do testing” or “I do UX but not UI”). You must be Melbourne based (or willing to relocate)

What’s this role?

To support our rapid growth, improve our speed to market, deliver data-driven, automated and customer centric digital experiences, we are looking for a Digital Marketing Lead to define the ‘right’ things for the Marketing team to build grow customer acquisition through low cost digital marketing strategies.

Key Responsibilities 
 

  • Develop and execute a digital marketing strategy (balancing both brand and performance) to drive revenue growth and profit
  • Define, execute and measure data marketing strategies. Using data to analyse performance and to drive growth.
  • Drive tactics and strategies to improve the user experience through conversion rate optimisation and media personalisation
  • Develop Segment led funnel strategies
  • Taking full ownership of the Digital Roadmap you will manage Paid Media, Affiliates, SEO, SEM lead generation and the Entice customer funnel. Experience in social media, programmatic media, SEM, SEO, content and affiliates is marketing desirable.
  • Reporting and budget accountability to maximise sales and profit
  • Accountability to find innovative and effective digital marketing activities that reduce the cost to acquire customers

Requirements:

  • We also expect the person in this role to be able to get hands on as well as manage their team.
  • Ability to develop strong team culture and manage high performing individuals
  • Expertise in the Digital Acquisition process and with strong knowledge of Adtech stacks
  • Highly creative, willing to try unchartered territories and channels, and challenges the status quo
  • Willingness to champion the unpopular if right for business strategy and influence a variety of stakeholders to support Digital Acquisition plans
  • Well versed in Agile work practices

How you will be measured?

We are all measured on the same three things:

  • Customer growth (active services)
  • Cost per Order (CPO) and Cost to Connect (C2C)
  • Profitability (EBITDA)

Interactions and behaviours

  • Challenges the norm
  • Approaches solutions with an open mind
  • Human Centric Design driven
  • Loves getting involved in other domains and supporting them with good insights
  • Communicate, communicate, communicate!  The good, the bad and the ugly.  Always give it and receive it with the best intent of getting the right outcome for our customers, employees & partners.
  • Never walk past a problem – be it a code error, a fire hazard or a messy kitchen – raise it, fix it, own it, and encourage your colleagues to do the same.

Critical competencies:

  • Tertiary qualification in Marketing or business-related discipline
  • Technical and/or Professional Qualifications/Skills Required
  • In-depth knowledge and practical experience of Lean and Agile mindset, practices and delivery methodologies
  • Understanding of customer centric design methods
  • Excellent written and verbal communication, problem solving and time management skills
  • Strong interpersonal and consultative skills
  • Strong facilitation skills
  • Strong influencing skills

If this role sounds like you, Apply Now!

Apply Now

  • Job Number: JR-10001555
  • Employment Type: Permanent Full Time
  • Location: VIC: Melbourne
  • Opening date: 10/10/2019 12:00 AM AEST
  • Closing date: 23/10/2019 11:59 PM AEST
  • Applications close in: 9 days time